Jose Alberto Barraza

José, the creative force behind No Way José Cuisine, is a warm and passionate Mexican home cook who brings the heart of his culture into every dish he shares. Known for his approachable, down-to-earth style, José combines traditional Mexican flavors with innovative twists, making his recipes feel both authentic and fresh. He has a natural charisma that shines through in his videos, where he explains recipes in a way that’s easy to follow, even for beginner cooks.

Beyond his culinary skills, José’s vibrant personality and genuine enthusiasm for sharing his culture have helped him build a dedicated community of food lovers. He loves engaging with his audience, taking the time to answer questions, share cooking tips, and celebrate their attempts at recreating his recipes. José isn’t just a chef; he’s a storyteller who uses food as a medium to connect with others and bring people together, making his content feel like a shared experience with a friend.

José’s passion for food and storytelling has led to exciting collaborations with brands that value authenticity and flavor. He’s worked with household names like Sargento Cheese, HexClad, Ninja Kitchen, Charbroil, On The Border, 400 Conejos, Delimex, Guerrero, Good Cook, Midea, Juanita’s, and Isadora—crafting engaging content that brings their products to life in the kitchen. Always focused on genuine connection, José loves partnering with brands that align with his values and creativity. If you're a brand looking to share your story through delicious, down-to-earth content, José is always open to cooking up something great together.